Charged with consolidating and growing a $55M portfolio of 11 businesses through an aligned culture, new business ventures and acquisitions.

Corporate culture is the only sustainable competitive advantage that is completely within the control of the entrepreneur.

-David Cummings

11 separate P&Ls, 19 different product lines and countless competing priorities and visions. It was imperative to establish a unified culture, founded around market, performance, metrics, cadence and accountability.

Built from the ground up, a culture of accountability and ideation. Clear expectations and Rocks for every leader, with goals that trickle down to every level of the organization. From the CEO down to the front line support team, everyone was aligned in how success was defined and achieved.

A Culture of Transformation

Over 3 years

Grew Net Revenue by $15.8M

Deployed $26.3M in capital

Increased Annual profits by $8.8M

185 team members from acquisition

+120% in employee satisfaction

6 New Businesses

A company’s culture is the foundation for future innovation. An entrepreneur's job is to build the foundation.

-Brian Chesky, CEO of AirBnB

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People
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Purpose
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Playbooks
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Performance
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Profits